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Smart TV on the rise?

0 11 August 2014

The proportion of people watching online film service ivi.ru via Smart TVs was 44% for the first half of 2014, according to the company’s data.

The percentage of viewers watching ivi.ru on desktop computers and notebooks was just 31%, and for smartphones and tablets the figure was 25%. For comparison, the figures for the first half of 2013 were 14% for Smart TV, 62% for desktops and notebooks and 26% for smartphones and tablets.

Other online cinema services show lower figures for Smart TV, but the numbers are growing nonetheless. For Tvigle the proportion grew from 8% to 16% and for Zoomby from 29% to 36%.

The overall picture for the country as a whole is not quite so promising, however. According to TNS Russia’s statistics the proportion of Smart TV users is only 8% of the population over 12 years of age and living in cities of more than 100,000 people. This amounts to less than 7.2 million people.

Advertisers seem to remain unconvinced of the opportunities afforded by Smart  TV. Elena Krylova, director of TMT projects for iKS Consulting, believes that this is due to the lack of clear independent viewing figures. These figures, readily available for normal television, are important for advertisers in assessing the impact of their publicity. 

Source: Roem.ru

Top image via Shuttterstock

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