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Russia's top-200 online retailers

0 8 May 2014

Russian business newspaper Kommersant has published a list of the top-200 Russian online retailers

Unlike Forbes, which recently compiled a list of the top-20 online retailers of physical goods, Kommersant’s list includes all retail sites, whether they sell tickets, goods or services. 

The list is topped by Russian Railways’ site rzd.ru, which turned over around $125 million per month in 2013. In second place is Aeroflot, Russia’s national carrier, which turned over $107 million per month, while electronics retailers Ulmart and Citilink, the top-2 retailers in Forbes’ list, are 3rd and 4th with monthly turnovers of $94 million and $66 million respectively. The top-5 is completed by vehicle parts retailer Exist.ru, which turned over $65 million per month last year. 

The top clothing retailer on the list is Wildberries, whose monthly turnover of $40 million was enough to move it up the rankings from 16th in 2012 to 14th in 2013, while the leading online travel agents are OneTwoTrip and AnyWayAnyDay, which both turned over around $50 million per month. The leading coupon site was Biglion, with a monthly revenue of around $25 million.

The list is overwhelmingly dominated by Russian companies, with the one major exception being Ebay, which is ranked 6th with a monthly turnover of $57 million. Asos, a UK-based clothes retailer, is in 108th place, while French cosmetics’ retailer Yves Rocher’s Russian site is 119th. 

Here is the top-20. If you want to see the whole list please click here

The rankings are based on average monthly turnover. To calculate this, the list’s compilers multiplied monthly sales figures by the average spend. 

As average spend figures for each store were not available, an average figure was assigned to each “cluster” of stores, which were grouped according to what they sell. To get this average figure the compilers used known average spend figures for members of the cluster and also surveyed experts. 

For companies that didn’t reveal monthly sales figures, a value was assigned by multiplying monthly visits to the site by its cluster’s average conversion rate (which was calculated using known sales figures for stores in that cluster). 

In short - if data was available for online stores, then this was used. If not:

Average monthly turnover = average single spend (for the cluster) x average monthly sales

Average monthly sales = average conversion rate (for the cluster) x total monthly visits (for the site - data from InSales). 

Source: Kommersant

Top image via Shutterstock

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