British “next generation job search engine” Adzuna launches publicly in Russia today. Since it was founded three years ago by Doug Munro and Andrew Hunter the project has grown to more than 4 million monthly users in the 11 markets it currently operates in, including Germany, France, Australia, Canada, Poland, India, Brazil and South Africa.
Adzuna searches thousands of websites and brings together all the jobs in one nifty service. Clever filters and a comprehensive range of up to date statistics about the job market help users to find the right job, while the project’s “social layer” highlights vacancies in users’ social circles, allowing them to ask contacts for recommendations.
Anastasia Dedyukhina is head of Adzuna Russia. Before joining the project she helped eFinancial Careers launch their Russian service and also headed Russia Behind the Headlines UK, a joint Rossiskaya Gazeta / Daily Telegraph project in London.
RusBase asked Anastasia about what the project has to offer for Russian jobseekers.
What does your service in particular have to offer to Russian jobseekers?
Firstly, we are offering a browser and mobile version of our site in Russian. The browser version goes public today, and the mobile one will be ready in the next week or two. Adzuna is based on the principle that the simpler, the better. Our 3 years’ experience has taught us that the more straightforward the filtering system, the faster the client can get what they need. Our current system works and so we are planning to use it in Russia too.
However, as a data driven company we are constantly analyzing data about vacancies and job seekers, and if we see that patterns are changing we are always ready to adapt our filters.
On top of the basic site, there are also a number of interesting add-ons to our British site which will be released on the Russian version in the near future.
For example, on our British site we have a “jobsworth” button next to some vacancies. This is a really useful tool because lots of employers choose not to display the salary offered, but that is often the most important piece of information for job seekers. To get around this problem we devised our own instrument based on our data which estimates how much the salary is likely to be. In Britain we can predict with considerable precision thanks to our huge database. Once we gather enough data in Russia we will be able to offer a similar service.
In a few months we are also planning to release our API to Russian programmers (we did so in the UK in December 2013). This will allow them to carry out precise analysis of the Russian labour market.
What are the main differences between the Russian market and the European one?
In Russia, more than in Europe, people tend to depend on recommendations from friends and acquaintances. Therefore we think that our social network integration service has particularly great potential in Russia.
Russian jobseekers also tend to be more educated than European ones, and in Russia even relatively low-responsibility jobs still often demand higher education. The flip side of this is that often the described position (say manager) doesn’t correspond to the actual responsibilities associated with the role (cleaning the office).
In Russia people are less likely to make decisions based on a pre-chosen career path - decisions are more impulsive and less strategic. However, we expect this to change. Until recently the Russian recruiting market was bigger than the job seeker one - employers were lining up to attract the best candidates. Accordingly, they valued sites that had the biggest CV databases.
However, as the speed of economic growth declines we expect that it will become much more difficult for Russians to find work and as competition increases the job seeker market will increase in importance. Many more Russians will have to actively seek out work and not just wait for a recruiter to phone them up. Europeans have already been facing this harsh reality for 5-10 years.
What social networks are integrated with your service?
The Russian service is integrated with Facebook. We chose Facebook firstly because it has the highest rate of user engagement. Facebook, more than any other network, brings together people’s private and professional lives, and for us it is very important that we integrate with a social network that includes real friends, as well as colleagues and connections, to increase the chances for job seekers of getting meaningful help.
The second reason is that Facebook is a global network, which makes it easier to scale the project worldwide.
Of course, this doesn’t mean that we aren’t willing to talk to other networks and we are watching them closely.
And which maps service is your Vacancy Map based on - Google or Yandex?
We use Google all over the world and, accordingly, in Russia. Our vacancy map is currently limited to certain professions and regions, but we are adding thousands of vacancies every day and in doing so, making our map more detailed and comprehensive.
In which cities and regions are you releasing your service?
Across the whole country.
What’s your monetization model?
We make money in two ways. Firstly - through contextual advertising and re-directing traffic to the sites on which vacancies are posted. We are a search engine, not a job board. Therefore all the vacancies that appear on our site do so for free. We just check that the source is reliable and high-quality. Secondly, we offer sites and portals a premium service based on CPC (cost per click) or CPA (cost per action) - a bit like Google.
Adzuna now has around 4 million monthly users - do you know how many people actually find work thanks to Adzuna?
We aim to be the place where job seekers start their search and to help them find vacancies quickly and easily. However, the process ends not with us, but with employers and recruiting agencies, so we can’t control the whole process.
However, based on the data we have collected we reckon that around 1% of Adzuna users find a job with our help - which equates to thirty or forty thousand per month. This figure is constantly growing worldwide as we improve our search tools. Through personal stories and comments on our social networks pages we are also constantly hearing about individuals who have found work thanks to our service.
Thank you! And good iuck in Russia!
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